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Fuorisalone 2019, the Kopron structure, fitted on top of the roof of the Museum, will host the exhibition "Brianza. A trip to the heart of design"
On the occasion of the furniture exhibition to be held in Milan from 9th to 12th April, RetiPiù and BrianzAcque organize BASE Milano in collaboration with ETT, an exclusive event for the fuori salone.
"Brianza. A trip to the heart of design" it is the content hosted within the K-igloo geodesic dome. A multimedia and multi-sensory trip to discover the Brianza of design, the proposal of the exhibition, promoted by entrepreneurial realities.
The geodesic dome K-Igloo by Kopron has been chosen to host these exclusive contents. The structure has a minimal design but with a strong aesthetic impact, internal fittings include an area dedicated to made in Brianza design, in order to enhance an important part of Italian artistic and cultural heritage.
ETT confirms Kopron as a partner to host and enhance its multimedia projections. The choice was not only made due to the product offered but also thanks to the skills of the staff dedicated to events. The dome was fitted above the roof of BASE Milano. The elevated installation required special details and equipment, such as for example adequate fixings and safety systems for protection against various kinds of weather.
The geodesic domes are structures formed by a serious of metal arches, assembled using very light steel tubes. The combination of triangular elements make the design truly unique. The K-Igloo tensioned structures generally represent perfect spherical means. A range of structural joints unite and fix the arches, allowing for fixing of lighting systems and audio-video equipment. For this occasion, Kopron technicians have created a 14 metre diameter dome. The constructive geometric layout allows for the creation of closed spaces with spherical forms apart from this dimension. Kopron, with a significant creation capacity, can cover a diameter of up to 30 metres. The dome installed is covered with a PVC cover, in Class II, dark grey. Furthermore, there are two opening areas that visitors can use to gain access.
The advantages include a greater aesthetic impact compared with other tensioned structures, the speed in installation and the high structural and mechanical characteristics (wind resistance, snow loads, earthquake resistant etc.). The aesthetic and organic shape make the internal and external environments very pleasant to live in. Inclusive and immersive environments that stimulate relations or the projection of messages are created.
“Brianza. A trip to the heart of design” is, in reality, an immersive, continuous and sequential course in the history of the design of Brianza through the history of its real protagonists: the most beautiful pieces of furniture created from the pencils of important international designers and transformed into products with the entrepreneurial knowledge of companies, the skills of the technicians and the manual capacities of the artisans.
Works of design will come to life on a projection screen covering the entire circular surface. The spectator, in the middle, will see images of almost one hundred objects and pieces of furniture from the most important scenarios of design born in Brianza move around him, according to 6 courses of project research. Narration is enhanced by the contribution of the art historian Philippe Daverio who will introduce and accompany the public virtually through the history of design.
Kopron S.p.A, an internationally consolidated Milanese production company and a European leader in the field of industrial logistics. The company offers a wide range of products that can satisfy several fields. Kopron, specialised in the creation of tensioned structures has reached the highest possible quality standards in more than 35 years of activity in the field of development, construction, assembly and after sales assistance.
The division dedicated to events, Kopron Events, proposes solutions and products that can improve the aesthetics and logistics of any possible event. With a unique design, the K-Igloo geodesic tensioned structures represent perfect half-spheres. The PVC cover can be easily customised, different colours are available together with options and accessories. It adapts perfectly to hosting exclusive and immersive events, stages and catwalks for TV events and fashion shows. Every special event finds just the right location in these tensioned structures that combine functionality and aesthetic also counting on the extreme graphic and scenographic personalisation of the entire structure.
Concept, organisation and communication of “Brianza. A trip to the heart of design” are carried out by the communication agency Beulcke+Partners, with multimedia production by ETT in collaboration with Kopron s.p.a. and 1P/Primo Piano.